Getting the first client is really hard. I always feel like the service I’m trying to provide is a solution that’s looking for a problem.

With the rate of how I’m approaching these businesses, I’m not going to get any clients any time soon.

There’s one thing I’m currently doing right now, and it’s looking up all the local business around my area that has an active social media presence, but in need of improvement.

That’s the main goal.

However, isn’t their actual problem being to increase their reach? How do you increase people’s reach? How do I increase my reach?

If I’m to offer a solution, shouldn’t that solution also work for me? Clearly, I’m doing something backwards here.